CtF COACH’s First Flagship Store in Mainlan
COACH’s First Flagship Store in Mainland of China
American world famous modern Luxury company Coach Inc. announces that they will set up the first flagship store in mainland of china in April 2010. The new store is to locate at the cross of Shanghai’s most famous Songshan road and Huaihai Road. This is the rendezvous of all the famous brands. To celebrate the opening,Cheap Louis Vuitton Handbags & Wallets, Coach will also organize a “Star Totes” charitable activities, and the issuance of the limited editions specially designed for this exclusive store.? The new flagship store, with the area of 7,000 square feet (650 square meters) is totally designed by Coach Architecture team. The classical horse and carriage logo highlights the brand’s exquisite craftsmanship and venerable tradition. And a range of light-emitting panels with different transparency make the appearance more eye-catching. The two-floor sale space shows the latest improvement of Coach’s interior design. There are two new characters: the sector of Ladies Accessories and area of Coach’s newly launched men’s excelsior boutiques
Compared with the Coach Legacy concept store at Bleecker Street,New York, this new flagship store is a better representation of coach’s newest innovation of interior design,Cheap Louis Vuitton Handbags & Wallets, reflecting an intimate, home-style attitude of New York City. As for COACH’s unique elegant and fashionable style, it will undoubtedly be well received by more and more people. The overall design is composed by multiple detailed independent space. These delicate designs includ curved ceiling, mosaic wall decoration as well as the Italian white marble floor inlaid with black stones. Additionally, there are also some regions are paved with chevron walnuts wooden floor. The fixed interior decorations are of the pefect mix and match style. The elements includs customized paint, suede fabrics, and mirror decorated with polished stainless steel. While the silk fabrics printed with Coach logo and classical patterns as well as the customized seats are largely used throughout the whole interior store, creating a feel of home.The opening means a full integration of various media including print medium, outdoor advertising and direct mail and so on. To celebrate the opening of this flagship store, Coach has also issued a series of limited edition handbags sold in this store exclusively. And every bag has its individual number.
Another grant event for this opening is a philanthropy called “Star Totes”. Coach will invited many celebrities all over the world to try their hands on a certain same version of coach bag. And all the works will be auctioned in the Chinese site of COACH eventually. All the revenue will be donated to Jackie Chan’s Charitable Foundation. To our understanding, the U.S. actress Michelle Williams and Uma Thurman has been invited to participate in this grant event.
